Tag Archives: business purpose

Why a Purpose-Driven Organization Matters

Employee happiness can no longer be an afterthought for businesses. A purpose-driven organization has become increasingly important when trying to recruiting talent to work for you. Now, 75 percent of job seekers say that company culture is just as important as salary. Today’s workforce wants… Continue reading

Communicating A Clear Business Purpose Boosts Employee Performance

An emotionally stimulating purpose statement is a compelling driver to boost positive employee performance. Articulating a clear business purpose creates a strong advantage to compete in the transforming economic landscape, with tangible bottom line benefits. The organizational purpose is a business’s core reason for being… Continue reading

Defining the Purpose for Your Business

When starting a business, an entrepreneur answers two important questions.  What is the problem that I can solve for my customers?  And second, how can I make a profit?  Defining the purpose for your business is addressed after you answer the first two questions.  It… Continue reading