Tag Archives: communications

Avoiding Business Personality Disorder

Imagine that a potential customer visits your website, saw your business page on Facebook or LinkedIn and talked via telephone to a member of your staff about buying your products or services. Would that individual encounter an experience with a Business Personality Disorder, or BPD?… Continue reading

Understanding Changing Consumer Expectations

Can you imagine finding your next car on Facebook? If you can’t, it might come as a surprise that nearly one quarter of current car buyers use Facebook to conduct research before buying. This is just one example of how consumers are changing the way… Continue reading